Market Intelligence :

Market Intelligence in a broad sense embraces the whole range of factors and forces which influence the behaviour of the markets. It deals with actual and potential supplies, volume, kinds, periodicity of arrivals of different commodities.

Variations in sales and dispatches and changes in stocks levels, consumer demand and consumption pattern, dealer demand and purchases at all stages of marketing.

Price bids and offers.
Crop forecasts, market sentiment and other factors affecting the market such as bad weather.

Market Intelligence, thus, does not confine itself merely for collection of market statistics, productions, arrivals, stocks sales, etc. It has a wider connotation and a deeper significance. Although there is no fine dividing line, there are two general categories of market intelligence.

• Information bearing on the current market situation, generally referred to as "market news".
• Information relating to factors affecting future prices and long time trends of market values generally referred to as outlook information.

Primary market:

A market wherein the sale of produce is taken place between the farmer/ producer and the buyer/seller or Beparies. The commodities arrived directly from the producers to the market place. The village hats are primary market for agricultural products like paddy, rice wheat, pulses, vegetable, oil seeds, edible oil, gur etc.

Secondary Market:

A market where the bulk of arrivals of a particular commodity is from other market. Here the sale takes place between the wholesalers/Beparies and the retailer/consumer.
A market may be a primary one for a particular commodity but secondary for other commodities.

Wholesale Market:

A wholesale market at a particular centre may extend to one or more marketing places including premises of wholesalers and/or millers located beyond the limits of the marketing place where primary wholesale transactions take place between the producer, sellers or Beparis. Thus, a wholesale market will not be confined to merely the business premises of wholesalers or millers located in the market and municipal areas but will also include such premises of wholesalers or millers located adjacent to the customarily known market places.

Retail Market:

A retail market is a market where in the transactions take place between retailers and the consumers.

Wholesale Price:

Wholesale price is the rate at which a relatively large transaction of purchase usually for further sale is effected. It should neither be the maximum nor minimum nor average nor F.O.R. price on a particular day. The quotation should relate to the model price during the peak marketing period of the day. When the number of transactions is few the price at which the maximum quantity is sold in one lot should be reported.

The variety and quality should invariably be indicated against each commodity for which wholesale prices are reported. In specifying the variety, its name should be indicated, i.e. in case of rice, the local name should be given besides indicating common, fine and super fine.

Retail Price:

A price at which the retailer sells a commodity to the ultimate consumer and maximum transaction of the said commodity is taken place.

Modal Price:

It is the price (whether wholesale or retail) at which the maximum transactions of a particular commodity takes place during the peak marketing period of a day in a particular market.

Market Arrivals:

Market arrivals are the quantities which arrive in a market for further sale. They include the quantities arriving by all means of transport, i.e. road rail and river. The head loads should also be taken into account. Arrivals from villages should include the quantities brought by the village merchants or commission agents etc from villages.

Outgoing quantities:

Outgoing quantities are the quantities which go outside the wholesale market either for sale in the retail market for local use or for dispatch to outstation markets. Thus, outgoing quantities are classified under two heads, i.e. outgoing quantities for local use and outgoing quantities for dispatch to outstations.